Senior Product EngineerFullstack Autonomy

Hello,
I’m Adham.

Shipping software at the intersection of design craft and fullstack velocity.

Dubai, UAE · UTC+4 · Open to remote (US EST, UK/EU CET, APAC)

About

8 years across the stack taught me to care about both ends of it: the typography and micro-interactions users actually notice, and the unit economics that decide what ships. I don’t hand work off at the API boundary. I scope features, build them end to end, and check the numbers afterwards.

Craft: Design systems; Token-driven component libraries, translated from Figma into accessible UI.
Track record: 8 yrs; Fullstack and frontend work with remote US and European teams.
AI-native UX: AI apps; Production AI features: streaming interfaces, tool calling, and generative UI, not chat wrappers.
Fullstack autonomy: Idea → ship; Design systems, database schemas, APIs, and the servers they run on.

Flagship Work

Case studies and what they changed

The problem, the architecture decisions, and the numbers that moved.

01Effective Experiments — B2B SaaS

In-App AI Copilot with Generative UI

A project-scoped assistant that answers experiment questions with live React components instead of markdown walls.

Mastra
Vercel AI SDK
Generative UI
Weaviate
Vector RAG
React

In-chat UILive data cards and charts streamed as components, not plain text

02Effective Experiments — B2B SaaS

Cross-Cloud Migration: -85% Overhead

What AWS actually cost, and how the move to Hetzner happened without taking the platform down.

Hetzner
AWS
MySQL
Docker

-85%Monthly hosting overhead after the migration

03Saudi Esports Federation — Official 6th Annual Awards

SEF Awards: Public Voting & Hybrid Micro-Frontend

The official voting platform and admin console for a national esports awards broadcast, with React embedded inside a legacy Angular host.

React
Node.js BFF
Angular
Micro-Frontend
Real-Time

Sub-secondTransitions across the public voting experience

04Effective Experiments — B2B SaaS

Enterprise B2B Integrations Engine

The plumbing that keeps experiments and enterprise tools in sync, in both directions.

Jira
Slack
Optimizely
Kameleoon
Zapier
OAuth 2.0

IdempotentWebhook ingestion pipeline with retry-safe processing

Philosophy

Why I operate beyond a traditional developer

Three things I care about when I ship: taste, how far I take ownership, and how I use AI.

Taste & Design Rigor

The anti-AI-slop

Code is easily generated; taste is not. I build with an obsessive eye for typography, fluid micro-interactions, spacing rhythm, and accessibility standards (WCAG). I treat Figma as a blueprint, not a wall.

Fullstack Velocity & Autonomy

Idea to release

I don’t wait for backend tickets to be unblocked. From modeling database relations and scaffolding Node/Rails APIs to shipping React UI components and provisioning servers, I own features from idea to release.

AI, Used Responsibly

Rigor over vibes

AI makes the typing faster, not the judgment. Every generated line is untrusted input: reviewed, tested, and understood before it ships. I still own the architecture and the security.

AI Workflow

How I Use AI

Where AI fits in my work, and how much I trust it at each step.

Agentic coding in OpenCode

Most of my day runs through OpenCode: community skills and MCPs, plus custom ones tuned to my style and project layout. For end-to-end features I follow the same loop:

Generate a feature plan.
Review it and rework anything that’s off.
Once the plan holds up, break it into tasks.
The agent implements one task at a time, pausing for my approval after each.

Tests: 80–90% coverage baseline
Docs: Concise, straightforward, no AI slop
Bugs: Traced with agents, reviewed by me

AI chat for system design

My first stop for infrastructure and architecture questions. I compare approaches and poke holes in trade-offs before committing.

Hand-written where it matters

I still write the sensitive parts by hand. Autocomplete makes the typing faster; the reasoning stays mine.

Experience

Eight years of remote-first product engineering

A career built across the UK, US, and Europe: media platforms, experimentation SaaS, live national events.

Jul 2023 — Present
Software Engineer — Team Lead
Current
Effective Experiments · United Kingdom · Remote
B2B experimentation & conversion optimization platform
- Architected and launched an in-app AI assistant with Mastra and Vercel AI SDK, streaming Generative UI data cards and charts directly into the chat.
- Evaluated cloud unit economics and moved production infrastructure from AWS to Hetzner, cutting hosting spend 85%.
- Engineered bi-directional integrations with Optimizely, Kameleoon, Jira, Slack, and Zapier, including idempotent webhooks and OAuth token lifecycles.
- Led distributed fullstack initiatives, raised code-review standards, and optimized database queries to cut dashboard latency.
2025
Lead Product Engineer
Saudi Esports Federation (SEF) Awards · Project · Contract, Remote
Official national gaming & esports awards ceremony
- Shipped the public voting platform from scratch: a React frontend on a Node.js BFF built to absorb live-broadcast traffic surges.
- Built the admin console in React and embedded it into a legacy Angular host, using a native CustomEvent bridge to avoid router collisions without a platform rewrite.
- Built a real-time ops dashboard for filtering, approving, and moderating entries while watching live vote tallies.
Jan 2021 — Jul 2023
Software Engineer — Frontend Lead & Fullstack
Effective Experiments · United Kingdom · Remote
Frontend leadership through the platform's React era
- Spearheaded the multi-phase migration of legacy Rails monolith views to a modular React + TypeScript SPA, reducing UI technical debt and accelerating releases.
- Learned Rails to unblock myself, and ended up owning database schemas, controller endpoints, and the UI on top of them.
- Standardized component libraries and design tokens, translating Figma into production UI with strict typographic and spacing hierarchy.
Feb 2020 — Jan 2021
Software Engineer — Frontend
Aura Health · San Francisco · Remote
Mental wellness & mindfulness consumer platform
- Developed a React and Next.js creator portal for wellness coaches to upload, manage, and distribute episodic audio sessions.
- Implemented a Node.js BFF layer to consolidate external service calls, reduce client payloads, and improve mobile web load performance.
- Partnered with product and design leads to eliminate friction across coach onboarding flows.
Jan 2019 — Feb 2020
Software Engineer — Frontend
Al.ta Cucina · Milan · Remote
Culinary media & social discovery platform
- Led frontend development for high-traffic media applications, introducing responsive layouts that improved engagement and session duration.
- Collaborated with design teams on fluid UI animations and Core Web Vitals optimization across desktop and mobile.

Timezone

How my hours overlap with yours

I’m in Dubai (UTC+4), between Europe and Asia, with a few hours of overlap into the US East Coast. Drag the slider to see the day.

Base: Dubai, UAE (UTC+4)

Selected: 12:00 UTC·2 overlaps

Overlap with DubaiWorking hours, no overlapOff hours

Dubai

Base · UTC+4